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DailyMail, WPP And Snapchat To Launch Truffle Pig The Content material Advertising and marketing Firm


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DailyMail is teaming up with two of the world’s greatest names in advertising, content material and group to launch the primary joint world digital content material agency. Making the announcement on board the MailOnline yacht at the Cannes Lions festival on Tuesday, it was revealed Truffle Pig will likely be a collaboration with promoting agency WPP and social app Snapchat.


Jon Steinberg, CEO, Every day Mail North America, met with Sir Martin Sorrell, founder and CEO of WPP, Snapchat co-founder Evan Spiegel, and Alexander Jutkowitz, Managing Accomplice, Group SJR, to launch the initiative. The new firm, which can mix the most effective of world agency, newsroom and social media talent, will supply brands unprecedented reach and alternative via content material planning, growth and creation as well as amplification throughout digital media websites and platforms.


Mr Steinberg, who will be a part of the Board of Truffle Pig, stated the enterprise could be an ‘evolution not a revolution’ of the best way the content material businesses work. ‘A truffle pig finds the rare and tasty,’ he mentioned. ‘With the need for story-driven marketing on our sites and those of different media corporations, and new advert formats like Snapchat, manufacturers want a truffle pig.

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‘We are excited to work with the world’s leading brands, their media businesses, and all digital platforms to convey a novel take on digital marketing. Mr Steinberg informed journalists Truffle Pig was going to ‘totally evolve the way in which media planning and inventive processes get done’. He added: ‘I say evolve as a result of we’re not altering issues, we’re simply tight-knitting it together a bit of bit more.


The corporate will offer services similar to content creation, multimedia similar to infographics and GIFs, video and pictures, social media administration and audience growth. Sir Martin, CEO of WPP, the world leader in promoting and advertising providers, stated: ‘In a digital world overflowing with content material, customers crave quality. Mr Spiegel added: ‘It’s been a tremendous experience to work with the Each day Mail on their Uncover channel and innovate alongside them.


Mr Jutkowitz, who has been appointed Truffle Pig’s CEO, mentioned: ‘Content and truffles are almost exactly alike. All content is equal, however some content is more equal than others. ‘And truffles are a little bit extra equal than a few of the fungus we see on this planet. ‘And who desires this type of content? Well, it’s lots of those beasts which can be out there, whether it’s brands, customers - everyone desires to be producing, and excited about great content material.

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